Streamy Tools - Ad Income Calculator

Ad & Turbo Income Forecaster

Forecast Twitch ad and Turbo revenue using observed per-viewer rates, your ad cadence, and optional Twitch Analytics CSV imports.

Predicted Income

Type	Per Ad Run Window	Per Hour	Per Day	Per Week	Per Month

Per-run Turbo is shown as the Turbo value earned during the same number of minutes as the ad run. It is not caused by the ad run itself.

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Inputs

Enter average non-sub viewers who can create ad or Turbo revenue. Subscribers and other ad-exempt viewers are tracked separately so they can be shown in total audience value without inflating ad revenue.

Calculation Mode

Split mode uses the Turbo ratio. Blended mode applies the export's observed average value to every eligible viewer.

Average Non-Sub Viewers

Ad/Turbo eligible average viewers. Do not include channel subscribers here.

Average Sub / Ad-Exempt Viewers

Excluded from revenue. Used for total audience value comparisons only.

Turbo Ratio of Non-Sub Viewers (%)

Default is an assumption because Twitch exports include Turbo revenue, not Turbo viewer count.

Turbo Viewer Rounding

Exact is recommended for averages. Rounding can heavily distort small channels.

Minutes per Ad Run

Minutes Between Runs

Start-to-start interval used for forecasting ad minutes/hour.

Runs per Hour

Hours Streamed / Day

Days Streamed / Week

Days in Month

Current cadence: Ad minutes/hour = 22.50. Ad revenue uses ad minutes only. Turbo revenue uses full stream minutes in split mode, or the observed blended Turbo component in blended mode.

Regular Ad Viewers

Turbo Viewers

Sub / Excluded Viewers

Effective Viewer-Hour

$0.00000

Import Twitch Analytics CSVs

Upload Twitch's Revenue Earnings - Analytics by day CSV and Viewer Engagement - Analytics by day CSV. The browser reads them locally, calculates new constants, and can apply them to the calculator without storing the files.

Revenue Earnings CSV

Required columns include Date, Ad Breaks (Minutes), Minutes Streamed, Ad Revenue, Turbo Revenue.

Viewer Engagement CSV

Required columns include Date, Minutes Watched, Average Viewers, Minutes Streamed.

Twitch API Autofill Hook

CSV import is still the source of truth for historical ad and Turbo revenue. A logged-in Twitch account can optionally help fill active subscriber count estimates, current ad schedule, and live chatters if your site exposes a matching authenticated endpoint.

Advanced Constants

Full-export defaults are pre-filled. Edit these manually or use the CSV importer to replace them with your own Twitch Analytics period.

Split: Non-Turbo $ / regular viewer / ad-minute

Split: Turbo $ / Turbo viewer / stream-minute

Blended: Ad $ / eligible viewer / ad-minute

Blended: Turbo $ / eligible viewer / stream-minute

How constants are calculated

Split mode formulas

Weighted avg viewers = Minutes Watched / Minutes Streamed
Turbo viewers = Weighted avg viewers * Turbo ratio
Regular ad viewers = Weighted avg viewers - Turbo viewers
Non-Turbo constant = Ad Revenue / (Ad Break Minutes * Regular ad viewers)
Turbo constant = Turbo Revenue / (Stream Minutes * Turbo viewers)

Blended mode formulas

Blended ad constant = Ad Revenue / (Ad Break Minutes * Weighted avg viewers)
Blended Turbo constant = Turbo Revenue / (Stream Minutes * Weighted avg viewers)
Viewer-hour value = (Ad Revenue + Turbo Revenue) / (Minutes Watched / 60)

Blended mode is best when you do not want to guess how many viewers have Turbo. Split mode is best for scenario planning.